Introduction
An interior studio repositioning for a new target market, from brand identity through to a delivered website.
Problem
The identity had been assembled piecemeal and no longer matched where the studio was heading. Nothing was written down, so every new asset restarted the argument, and the old site had no structure for showing project work.
Solution
Positioning first, then a finalised logo and type system, with Outfit Regular for display and Manrope Light for body. All of it documented in a brandbook covering logo use, palette, typography, photo style and tone. Then a mobile-first site built on it, structure settled before a single visual decision.