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Most projects I take on are stuck in the gap between marketing and engineering, with the campaign side and the build side each waiting on the other and nobody owning the bit in between.
That gap is what ELSYS Lab does. I set up HubSpot properly, wire the automations that remove the manual steps around it, and build the custom web apps for the cases where bending an off-the-shelf tool would cost more than replacing it.
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The whole portal, not only the parts you can click together. Data model and custom objects, workflows and lifecycle reporting, CMS themes and templates, and the coded layer underneath it: custom modules, coded actions, CRM extensions, programmable emails and serverless functions.
Workflows, lifecycle stages, lead scoring and the reporting on top, removing the manual steps between marketing, sales and delivery. Built to be readable by the people who own them.
Systems that have to agree with each other, and the layer underneath that decides whether they can. HubSpot to your ERP, shop or product database, ingestion and ETL pipelines, Databricks, and the CI/CD to ship a change without breaking what already runs.
Positioning first, then the identity that follows from it: logo, type system, palette and tone of voice, written down in a brandbook so it survives being handed to someone else. Then sitemap, wireframes and interface design, with the structure settled before a single visual decision.
Astro, React, TypeScript and Supabase, for the cases where an off-the-shelf tool would cost more to bend than to replace.
HubSpotCRM, CMS, Ops and the code underneath.
n8nSelf-hosted workflows.
BrevoEmail and campaigns.
ReactApp front-ends.
LaravelPHP back-ends.
FigmaDesign and handoff.
DatabricksData and pipelines.
A short call first, to work out what the project actually has to do and whether I am the right person to do it.
Then scoping. Requirements get weighed and ranked rather than guessed at, so what gets built, what gets left out and which decisions still hold in three years are all deliberate.
2Then I build, working to proper standards: version control, a staging site you can open at any time, and nothing changed straight on the live one. You follow it as it goes rather than seeing it at the end.
Launch, and then we evaluate it together.
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